Grand Scentral

Bath & Body Works | grand scentral

BRIEF | HOW CAN WE GET new yorkers raving about bath & body work’s holiday fragrances?

SOLVE | turn grand central into grand scentral with fragrance.

RESULTS | featured on the colbert show, the new york times, new york post, ap news, nbc, abc, fox, parade, ad age, etc.

COVERAGE

the activation

TEAM | ECDs: NAtalie rose, FERNANDO REIS / CD/AD: EMMA KASARSKY / CW: Tikal MuSCA / designers: michelle caudill