The Scented Window

Bath & Body Works | THE FIRST-EVER Scented HOLIDAY WINDOW

BRIEF | bath & body works needed to stand out in nyc for the holidays 2024.

insight | a marquee of the holidays in nyc? holiday windows.

SOLVE | bath & body works created the first-ever scented holiday window.

THE first-ever scented holiday WINDOW

contextual scents

the window released custom contextual scents, animation and copy

based on time of day, weather, and social chatter.

BEHIND THE SCENTS

OUR PARTNERS CREATED A custom scent-diffusion system that tracked

social sentiment, detected movement and released automatically.

FIRST OF ITS KIND

This first-of-its-kind experience delighted an estimated +10k passing shoppers

leading into bath & body works annual candle day 2024.

TEAM | CD: GABE & GUILHE / cd: Emma kasarsky / cw: lucie desvallees ad: carly taylor / cw: TIKAL MUSCA

PRODUCTION CO: TOOL