Grand Scentral

Bath & Body Works | grand scentral

BRIEF | get new yorkers talking about bath & body work’s holiday fragrances

INSIGHT | over 750k people pass through grand central every single day

SOLVE | turn grand central into grand scentral with fragrance

RESULTS | featured on the colbert show, the new york times, new york post, ap news, nbc, abc, fox, parade, ad age, etc.

the activation

(SOME OF) the COVERAGE

TEAM | ECDs: NAtalie rose, FERNANDO REIS / CD/AD: EMMA KASARSKY / CW: Tikal MuSCA / designers: michelle caudill