Zach Stoner
30 Rock Award Winner.png

30 Rock Returns

30 ROCK returns | NBCUniversal

Brief | with covid shutdowns, HOW CAN NBC bring their yearly upfront to broadcast?

Solve | put the upfront inside a return episode of 30 rock.

tldr: WE literally WROTE an episode of 30 rock WITH TINA FEY THAT’S AN AD 😳

Results | Won agency’s first lion at cannes 2021 🏆 & A silver clio 2021 🏆

TRAILER

PRESS

“The show made for an enjoyable reminder of just how great “30 Rock” was when it was firing on all cylinders.” Indie Wire

"The natural progression for the story 30 Rock told, which allows the special to somehow reach an even higher level of meta inception than it already had" A.V. Club

Read more on nbc.com/30-rock-a-one-time-special

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TEAM | CD: Karin Henderson / ACD: Ken syme

director | oz rodriguez (caviar)