Scent is a Trip

scent is a trip | BATH & BODY WORKS

BRIEF | HOW CAN WE REMIND THE WORLD THAT THE HOLIDAY SEASON STARTS WITH bath & BODY WORKS’ SCENTS?

INSIGHT | WITH THE RIGHT fragrance, YOU CAN GO ANYWHERE DURING THE HOLIDAYS.

SOLVE | SCENT IS A TRIP DURING THE HOLIDAY SEASON.

RESULTS | featured in the new york times, ad age, parade, etc.

“ALL ABOARD”

TIMES SQUARE 3D BILLBOARD

SOCIAL

TEAM | ECDs: NAtalie rose, FERNANDO REIS / CD/AD: EMMA KASARSKY / CW: Tikal MuSCA

DIRECTOR | MATHERY (1st ave)