Scent is a Trip

scent is a trip | BATH & BODY WORKS

BRIEF | CREATE A BREAKTHROUGH HOLIDAY CAMPAIGN FOR BATH & BODY WORKS.

INSIGHT | SCENT IS THE BEST WAY TO TRAVEL DURING THE HOLIDAYS

SOLVE | SCENT IS A TRIP TO ANYWHERE DURING THE HOLIDAYS. ALL YOU NEED IS THE RIGHT FRAGRANCE.

RESULTS | featured in the new york times, ad age, parade, etc.

4d scented FILM

TIMES SQUARE 3D BILLBOARD

SOCIAL

TEAM | ECDs: NAtalie rose, FERNANDO REIS / CD/AD: EMMA KASARSKY / CW: Tikal MuSCA

DIRECTOR | MATHERY