Bath & Body Works

Bath & Body Works | come back to your senses

Brief | HOW CAN WE reestablish bath & body works as the leader in fragrance?

Solve | PROVE THAT the nose is humanity’s most powerful device — ALLOWING YOU TO TRAVEL anywhere with SCENT.

Results | featured in people, women’s health, Essence.

“COME BACK TO YOUR SENSES”

CONTEXTUAL TRANSIT OOH

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TEAM | CCO: Peter alsante / ECD: NAtalie rose / cds: GABE & GUILHE / cd: Emma kasarsky / cw: lucie desvallees ad: carly taylor

DIRECTOR | rodrigo valdes / editor: Jaime foord