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Band-Aid

BAND-aid | stuck on you

Brief | HOW WE CAN WE REFRESH THE band-aid brand?

Solve | with a 2025 remix of their 1960s jingle “Stuck on you.’

RESULTS | new biz win 💰 + featured in ad age, campaign and people magazine.


“STUCK ON YOU”


we brought the jingle to tiktok with skai jackson.


paid Social


Nationwide print


store visuals


we even launched a new band-aid: pro heal.


Team | cco: samira ansari / ecd: George decker / cds Mytran dang, jeff good / acd: allison navon / sad:raf sosa

director | Cameron Dutra & Mishka Kornai