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The 3-Min Happy Hour

THE 3-MINUTE HAPPY HOUR | HORNITOS tequila

BRIEF | How can we make the WORLD CUP hydration breaks feel MORE LIKE A BREAK AND LESS LIKE AN AD?

insight | The break isn’t just for the players. It’s a break for you.

SOLVE | Hornitos turns every hydration break into a 3-Minute Happy Hour.


CONTEXTUAL LAUNCH


SOCIAL PUSH

$3 OFF HAPPY HOUR ON SOCIAL + UBER EATS THROUGHOUT WORLD CUP


PARTNER BAR KICKOFF ACTIVATION

LIVE timer + custom collateral AT NY PARTNER BAR (1647 2nd Ave) for KICKOFF MATCH


TEAM | CDs: CORA + FEDE / cd: NIKKI GARRETT / cw: lucie desvallees ad: carly taylor

DIRECTOR | PLASTICO (POSTER)